Working with a blue, red and yellow colour palette, TBM went out to seven international collaborators and asked them to each create a piece which responded to a different community space within the building. The Beautiful Meme (TBM) has created the branding for workspace Twentytwo, a new 62-floor shared workspace, which will occupy the tallest building in the City of London when it opens next year. The new logo and monogram launches as Burberry is due to exhibit at London Fashion Week next month, which takes place 14-18 September. According to the email communications between the two, the new design has been inspired by Tisci’s look through archive material, and a Burberry logo from 1908. The rebrand, as well as the two designers’ email communications surrounding the project, have been published publicly through Burberry’s Instagram account this week, making this the first reveal of the new logo and monogram. The new monogram has been designed as an interlocking pattern of “T” and “B” letterforms, to depict the initials of Thomas Burberry, using a colour palette of orange, “honey” brown and white. Saville has also designed a new logo for the company, which ditches the knight-and-horse icon associated with the brand and replaces it with a simple, typographic logo set in a sans-serif, all-caps typeface. The graphic designer, who was also behind Calvin Klein’s latest rebrand, has given fashion house Burberry a new look, which has been revealed on Instagram this week.įashion house Burberry has revealed a new monogram, designed by Peter Saville, which use the initials of the company’s founder Thomas Burberry as the basis. Burberry reveals new logo and monogram designed by Peter Saville

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